Why the old recruiting pitch stopped working For a decade, headcount was the growth metric. Today, owners feel the squeeze from commission transparency, tighter buyer representation rules, and agents who expect a sharper value proposition than a split and a logo. The 2024 settlement forced structural changes that re‑center the buyer conversation and expose weakContinue reading “The Post‑Settlement Recruiting Playbook: How Brokerage Owners Win Agent Talent in 2025”
Author Archives: SmartSetter
The 2025 Real Estate Compensation Playbook: 7 Innovative Splits That Attract Top Producers Without Killing Your Margin
Agents have more choices than ever—virtual brokerages, team hybrids, even going indie. According to NAR’s 2023 Member Profile, 30% of Realtors considered switching firms last year, a five-point jump from 2022.[1] That churn anxiety explains why Inman Connect’s most watched session this April was titled “Is Your Split Killing Your Recruiting?” Graduated Cap SplitContinue reading “The 2025 Real Estate Compensation Playbook: 7 Innovative Splits That Attract Top Producers Without Killing Your Margin”
The 90-Day Onboarding Blueprint: Turn New Agents Into Raving Fans (and Producers)
Why the First 90 Days Matter Gallup’s 2023 Workplace Report found that only 12 percent of employees believe their company does onboarding well. In real estate, the gap is even more severe: NAR’s 2023 Agent Sentiment Study shows 41 percent of agents who leave within a year cite “lack of onboarding” as their topContinue reading “The 90-Day Onboarding Blueprint: Turn New Agents Into Raving Fans (and Producers)”
Introducing SmartSetter’s Recruiting Radar: Your Ultimate Recruiting Edge
At SmartSetter, we’re always striving to bring innovative solutions that empower top real estate brokerage Broker/Owners and Team Leaders across the US. Now, we’re thrilled to unveil our latest game-changing feature: Recruiting Radar. Ready to see into the future? Recruiting Radar gives you a cheat code. A unique edge in the competitive realContinue reading “Introducing SmartSetter’s Recruiting Radar: Your Ultimate Recruiting Edge”
Video: CRMs – The Key to Success at Scale
Video: Your Business Sticking Point and Why It Is Everything
Video: How-to Dramatically Increase Conversion
Video: Why Follow-up is Essential to Success in Recruiting
A Guide To Recruiting Real Estate Agents and Keeping Them
Recruiting real estate agents is a key part of the growth of any successful brokerage, which is why it’s essential to recruit consistently, year round. As a Broker/Owner, you may wear many hats, but your recruiting hat is arguably the most important one you wear (whether you like it or not). Not sure where toContinue reading “A Guide To Recruiting Real Estate Agents and Keeping Them”
Automation Masterclass: Why You Need to Automate Your Business
When you are in full-blown recruiting mode, getting a handle on all the new information will prove itself a critical component if you want to have an agent sign over to your brokerage.