When Chicago, Illinois broker Mike S. needed to grow his brokerage’s headcount, sales production, and total revenue, he turned to SmartSetter. Based on his needs, his SmartSetter Campaign Strategist recommended a $3,000 monthly campaign, which Mike began in January 2022 and ran throughout the year as part of his overall recruiting program.
By spending $36,000 in 2022, Mike signed 31 agents from his SmartSetter campaign (2.58 agents per month), with a total production of 149 transactions and $378,394,000 in home sales.
After paying out his agent commission splits, Mike generated $2,837,955 in new brokerage revenue, resulting in a net gain (after paying SmartSetter costs) of $2,801,955.
With a $1,162 cost-per-hire (campaign fees paid to SmartSetter), Mike generated $91,547 in per-agent revenue for an ROI of 79 to 1 (7,900%)!
Mike’s agent hiring profile at a glance (SmartSetter agents only):