When Charlotte, North Carolina RE/MAX owner J. Scott Woods needed to grow his brokerage’s headcount, sales production, and total revenue, he turned to SmartSetter. Based on his hiring goals, his SmartSetter Campaign
Strategist recommended a $1,000/month investment, which Scott began in May 2022 and ran ongoing as part of his overall recruiting program.

By spending $8,000 in 2022, Scott signed 7 agents from his SmartSetter campaign, with a total volume of 30 sales and $10,237,900 in production.

After paying out his agent commission splits, Scott generated an estimated $102,379 in new brokerage revenue, resulting in a net profit (after paying SmartSetter costs) of $94,379 on his SmartSetter investment.

With a $1,143 cost-per-hire (campaign fees paid to SmartSetter), Scott generated $14,626 in per-agent revenue for a return of nearly 13 to 1 (1,300%) on his $8,000 campaign!

Scott’s agent hiring profile at a glance (SmartSetter agents only):